Gutter Dogs

Logo

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The Goal

Develop a logo for a bowling team that leverages bowling iconography and dog-related visuals. The team name was an obvious play on bowling puns, but also an ode to our one dog, Pepita, who was abandoned in the streets. Everyone on our bowling team had rescues, which held extra meaning.

 

The lettering was original drawn by hand, using the "r" as a way to visualize a dog bowling. The letters for the "dogs" portion show scoring frames that show what a person throwing back-to-back gutter balls would see.