Hello!

I'm a designer who's been riding the wave of the industry from the Wild Wild West of early 2000's web design into the perfectly-templated world of design patterns we're building today. 
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As our industry matured, we became so efficient at solving problems in digital spaces that it offered me time to pull back, take in holistic views of end-to-end experiences, and realize that the best solutions often begin in unexpected places outside of digital. It's in those places where you'll often find me riding today in hopes of increasing the meaning and effectiveness of my digital work.
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- Will