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© 2019 Will Hare

Forest Floor Fabrications

Logo Design

About this project

A friend's wife was starting a business that sold crafts created from found objects in the woods, and he needed something quickly. 

They envisioned mushrooms being involved, but the direction was minimal. I wanted to create something that felt natural and handmade, so I set out to create a hand-lettered design that could play well with the "craftiness" of their business. It may have ended up a bit literal, but the client was happy!