Imagine working for a place that would actually spend the money on an off-the-wall effort like this. Who knows if Puma got anything extra out of the people showing up to their viewing party, but I love the idea…especially the yellow cards as promotions. Such a non-threatening, fun way to engage with people on the street.

It’s been a while since I saw a commercial so hilarious that it actually caused audible laughter from me. Luckily, the Snuggie commercials are here to help introduce a little chuckle in our sometimes difficult times.

Have you seen this ridiculous thing on TV yet? It was curiously funny when they showed people wearing it around their house, but when they show the people in Snuggies around a fire and cheering at an athletic event, I lost it. Wow, is it bad…

Get yours today!

As we were walking to the hockey game on Friday night from the hotel, we happened to pass by this giant outdoor advertising promoting “Coops Paints” and Nationwide Insurance. At first I just saw the paint advertisement, with the paint cleverly running down the wall and onto the cars in the parking lot. That was cool enough, but after scanning the wall, it became obvious that we were looking at a clever Nationwide ad, not a paint ad at all. In fact, Coops Paints isn’t even a real company.

It was a great bit of advertising that was guaranteed to catch your eye while not simply playing to the idiot in you. It was smart, mentally engaging (if for only a moment), and left me inspired as a designer.